I hate promo photos. They always look contrived. The actors usually don't have the proper hair or make up, the costumes have typically been thrown together at the last minute. Often the designer doesn't even get the chance to put the costumes together and the actor or director does the 'styling' of it. The actors are often whoever is available and they create scenes that don't really exist in the play... what I really hate is when the someone says "I want it to be organic", yea like we're hiring Pirkle Jones to come and document this event that will just be happening.
That said... I did these. I pulled the costumes, I took the photos, I posed the actors... I chose the two actors with the best hair, and actually I don't think they are ever in the same scene on stage.
I guess they look at least as good as the normal last minute stuff I see.